Strategic PlanSeveral Pre-Commercial Companies

When you have a product but aren't sure where to start in the commercialization process, who do you call?

Do you start by hiring a VP of Sales? Or do you solicit a few surgeons directly? If you don’t have those influential surgeon relationships, how do you proceed? Ortho Spine Partners has the expertise to help you figure out an action plan that sets your company up for immediate and sustainable success. We leverage our hundreds of years of building companies in the Orthopedic and Spine space to ensure that you aren’t left floundering with the wrong strategy.


We have helped multiple companies develop a Strategic Playbook to ensure that they are poised for success. Ortho Spine Partners has access to top name surgeons as well as  sales and marketing executives that have successfully started and scaled multiple companies in this space. Our comprehensive plan will give you and your board the confidence that the decisions you make today will not have a negative impact tomorrow. Included in our strategic plans are:

  • Competitive Analysis:

    We use our knowledge of the market to do a full analysis of all your competition so you fully understand what you are up against.

  • GPO / IDN Strategy:

    The biggest challenge today is getting the attention of hospitals and purchasing organizations. You may have a surgeon that wants to try the product, but how do you get the hospital to approve you. Our team will lay out that strategy for you so you are set up for success.

  • Ideal Distributor:

    We know thousands of distributors in the industry and how they think. We are able to pull the right levers to help create a value proposition that will have distributors desiring your technology.

  • Sales Operations and Inventory Management:

    Resources are limited and we know that. Our team will help recommend and set up an efficient supply chain and logistics system that will help stretch every dollar you are forced to spend.


In each case, we have been able to work with the Senior Management team and the Board of Directors to create a strategic launch plan that focuses on operation efficiency and capitalizing on the winnable battles. We have seen far too many companies struggle with out dated go-to-market strategies that were successful 10 years ago but don’t take into account today’s environment.

We lay out a detailed 40 page structured playbook that will give you the insight into the market that we currently have. This will give you the confidence you need to focus on what you do best!


Our clients and their Board of Directors were able to have peace and mind that their strategic plan for commercialization pulled all the right levers to ensure that the team was prepared to win the battles they faced in commercializing their products.

In summary, our effort:

  • Was completed in less than 1 month
  • Provided clarity and a confidence in the go-forward strategy
  • Reduced the waste usually experienced in the early years
  • Helped the company establish a plan that delivered under budget and on time
How can we help you?

Contact us at 480.609.4864 or submit a business inquiry online.

I love the flexibility that Ortho Spine Partners offers. We can bring them in to help us develop key markets and it doesn’t require us to hire a full time person. Plus the caliber of the talent that we have received is second to none.

Todd Clearwater
Area Vice President, Sales, Biologics Company